How Amomenti easily creates custom games with a no-code application developed by Beease

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Shopping centers, ski resorts, and tourist destinations are Amomenti’s clients for a good reason: they all want to offer their visitors an immersive on-site experience, enhanced by an engaging digital experience.

To achieve this, Amomenti trusted Beease to develop an editor that allows custom games to be created easily, without any prior technical skills, to bring visitor locations to life.

Engage visitors with a personalized and easy-to-deploy game

To allow Amomenti’s teams to design games easily, it was necessary to develop a back-office using no-code technology (a digital solution that does not require writing a single line of code).

Beease therefore developed a web application designed for creators, allowing them to build games according to their needs, including:

  • Scenario creation
  • Interactive journey setup
  • Custom question selection
  • Victory rule definition

Additionally, a centralized dashboard allows teams to track visitor engagement and optimize the experience in real time.

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A major challenge for Amomenti

The end-user experience

Even if the game is easy to design, creating an optimal experience for end users and visitors at these locations remains essential.

Thanks to Beease’s expertise, games are accessible through a simple QR code scan. This is made possible by deploying a download-free PWA application, simplifying user engagement and improving retention.

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The concept

To guarantee solution stability while reducing the need for daily technical intervention, Beease’s team implemented robust technologies from the beginning.

By using a framework based on React combined with TypeScript, Beease ensures smooth frontend development that remains maintainable over time.

On the backend side, the Prisma ORM simplifies database interactions while ensuring strong model consistency.

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Technologies used for the project

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Results

Raclette-Run was deployed in more than 20 ski resorts

After 6 months of development and no fewer than 95,282 lines of code, the solution was ready for Amomenti’s first games to be launched. Their success quickly followed.

This is the case with the Raclette Run game, deployed across around twenty major French ski resorts.

Amomenti’s teams created the game and its design themselves, and they can now adapt the concept thanks to the no-code back-office.

More than 12 games have already been created by Amomenti, and additional custom games can be developed according to client requirements.

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